The perfect match
30 April 2012
Standard Chartered is teaming up with Liverpool Football Club to help raise awareness about avoidable blindness.
On Tuesday 8 May, Liverpool players will wear limited edition shirts in their match against Chelsea, which will be auctioned off and up for grabs in Facebook and Twitter competitions.
Be part of the action
You can win or bid for one of these shirts and every dollar raised will be matched by Standard Chartered to support our eye-care projects across 29 developing countries.
It’s more than a sponsorship
Since becoming the main sponsor of Liverpool FC, Standard Chartered has teamed-up with the Club to raise awareness of avoidable blindness, holding soccer clinics, half time activities and encouraging the players to take part in Seeing is Believing activities.
Soccer clinics for visually impaired children
The soccer clinics help show that being blind doesn’t mean you can’t play sport and gives the children a chance to meet Liverpool legends and be trained by their coaches. Over the past year, soccer clinics for visually impaired children have been held across Standard Chartered’s markets in Asia, Africa and the Middle East.
Raising awareness
A large number of Liverpool FC fans live in countries like Kenya, Indonesia and Vietnam, where blindness is a serious health issue due to the lack of affordable eye-care.
With the help of Liverpool FC, we helped spread the word about avoidable blindness last World Sight Day, amongst their vast fan base and raise awareness of the importance of eye-care.
Find out where we’re making a difference to eye-care around the world.
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